About

Hope In The Clouds is a for-profit business fueled by a passion for creating exceptional art and supporting the Altadena community. As we launch our brand, we’re thrilled to contribute to the revitalization of Altadena’s spirit and strength.

For every gift, we share 50% of the proceeds with the various people, communities and organizations from Altadena to help rebuild the area, while the remaining funds drive our business growth and creative mission. Additionally, 15% of proceeds from our Altadena Fire Relief merchandise is directed to a general fund, distributed equally among 5 selected recipients by Hope In The Clouds—to make a meaningful impact as a gift.

Transparency Note: When you purchase from Hope In The Clouds, you’re supporting a for-profit business, not making a charitable donation. You can specify a category or one of the 5 recipients you’d like to see receive this gift, supporting both our business and the community. These contributions are our way of saying thank you to the community that inspires us, with no expectation of return. Purchases from Hope In The Clouds are neither tax-deductible as charitable contributions nor considered investments. We recommend consulting a tax professional for guidance on any tax implications.

Through bold artistry and heartfelt giving, we’re committed to thriving as a business while uplifting the Altadena community.

Give Today

  • General Fund

    Even Distribution/ Hope In The Clouds

    50% given here will be evenly distributed amongst all organizations/people listed here and 50% will be given to help fund Hope In The Clouds.

  • Huang Family

    Family of Main actor in Hope In The Clouds

    Micahs Family was directly affected by the fire. Their house was burned down to rubble and they lost a lot of personal property along with the memories and history that had made with each other there. The tragedy was sudden for them and they need help getting back on their feet and rebuilding what was lost due to the Eaton Fires.

  • Bunny Museum

    Museum in Altadena

    The Bunny Museum, owned by Steve Lubanski and Candace Frazee, was devastated by the Eaton Fire, which destroyed nearly its entire collection and history. The owners estimate that only 20 items were saved from a collection of approximately 46,000, though they note the actual number of items was even greater. Help Steve and Candace rebuild their museum, which brings a unique charm to the town of Altadena, by contributing to their fundraising efforts.

  • CHELSEY BASUEL-Magaling's Grandparents

    *as written in their go fund me

    We are reaching out with heavy hearts after our grandparents lost their beloved Altadena home in the recent Eaton Fire this January 2025. They have lived in that house for as long as we can remember—a place where our childhood memories were formed, where relatives were welcomed in times of need, and where generosity was extended beyond our family to friends and church members alike. Now, everything they’ve built and cherished over a lifetime is gone.